The Challenger Sale: Taking Control of the Customer Conversation by Brent Adamson and Matthew Dixon is a brilliant guide that redefines how we approach sales, especially in complex fields like technology. The book introduces us to a fresh perspective where sales success doesn’t come from merely building relationships or reacting to customer needs but from leading the conversation. In the fast-paced world of technology, where products are often intricate and the landscape continually shifts, adopting […]
Daily Archives: August 9, 2021
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