The Challenger Sale: Taking Control of the Customer Conversation by Brent Adamson and Matthew Dixon is a brilliant guide that redefines how we approach sales, especially in complex fields like technology. The book introduces us to a fresh perspective where sales success doesn’t come from merely building relationships or reacting to customer needs but from leading the conversation. In the fast-paced world of technology, where products are often intricate and the landscape continually shifts, adopting […]
Monthly Archives: August 2021
2 posts
Imagine you’re an explorer, preparing for an ambitious voyage into the uncharted territories of the cloud. You wouldn’t set sail without a robust and well-planned starting point, would you? In the world of Azure, this starting point is known as a Landing Zone. Think of it as your secure and organised harbour, where everything you need for your cloud journey is meticulously prepared and ready to go. In this blog post, we’ll delve into what […]